Joie de Vivre

AvA Spring/Summer 2021 Collection

“Every woman has a home in this collection. These pieces are empowering, feel-good and even a little bit flirty. They’re aimed to let women jump into life and enjoy it for all it’s worth.” - Ala

The AvA Spring/Summer 2021 collection embodies a vision of hope and joy.

“This collection expresses a certain ‘joie de vivre', I think after this past year, we learned to appreciate life and its beauty. I believe we’re going to see a newfound lust for living and joy for life.” - Ala

An exuberant assortment of warm weather prints, the collection takes its cue from a garden in bloom. “I was looking for beauty in a difficult time,” says Ala, who began sketching the prints at home on Long Island at the onset of the pandemic. “It was also the first time I was able to watch my garden grow in all of its stages, which was really beautiful. Everything I painted came directly out of my garden.”

The Joie de Vivre collection begins with the introduction of two new floral prints. There’s Tulips, a cascading, vine-like assortment of white, cherry-red and amethyst petals set against a backdrop of periwinkle blue, and Dahlia, a festive statement with washed-out shades of amber, rose and gray-green blooms set against cloudy white.

SHOP THE NEW COLLECTION

THE TULIP PRINT

Woman wearing silk asymmetrical blouse in dahlia flower print

Woman wearing tulip printed mesh tunic

Woman earring silk dahlia flower printed long dress with silk layer

THE DAHLIA PRINT

Woman wearing silk asymmetrical blouse in dahlia flower print

Woman wearing tulip printed mesh tunic

Woman earring silk dahlia flower printed long dress with silk layer

THE MONARCH PRINT

Woman wearing silk asymmetrical blouse in dahlia flower print

Woman wearing tulip printed mesh tunic

Woman earring silk dahlia flower printed long dress with silk layer

THE WATERMELON SPIDER LILY PRINT

Woman wearing silk asymmetrical blouse in dahlia flower print

Woman wearing tulip printed mesh tunic

Woman earring silk dahlia flower printed long dress with silk layer