The spirit of AvA lies in its effortless elegance, relaxed versatility, that feeling of comfortable confidence. And, at the center of the AvA sensibility is the kaftan - a perennially chic, timeless favorite that embodies the brand and its lifestyle.
the AvA Kaftan Capsule
In celebration of this iconic silhouette, AvA is reintroducing the classic kaftan with a 10 piece capsule collection just in time for summer. In two distinct, tried and true styles, coupled with our favorite prints both past and present, this capsule kaftan collection pays homage to the legacy of AvA and what it represents for all women.
“At the end of the day, there is nothing more effortless, more stylish, or cooler than a great kaftan,” says Ala. “It’s at the core of everything we’re about and we want to celebrate our heritage by showcasing it in our most classic, signature prints.”
Two kaftan styles make up the AvA capsule collection. There’s the Alma kaftan, a v-neck style in double georgette silk featured in prints such as Water Mill, Nicotiana, Nonsuch, Dahlia and
Trumpet. It’s the perfect style for everything from casual beach lunches to hosting dinners at home. The Rio kaftan, available in classic prints like Tulum, Tropical Leaves, Horn, Bougainvillea and Trumpet, is a sheer boat-neck style that pairs perfectly with everything from a bathing suit to our Perle dress. It’s a chic layering piece that works just as well on a daytime boat outing as it does for cocktails under the stars.
“I want all women to feel amazing in AvA, and there’s nothing better to throw on than a luxe silk kaftan,” says Ala. “It’s a little groovy, it’s super relaxed and just plain fun to wear.”